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Build Your Story
The students whose applications stand out don't just tell a story about their sport. They build one. Here's how your child can do the same.
4 min read


Why "Golf Taught Me Discipline" Gets Ignored
The gap between 'golf taught me discipline' and a college essay that lands. How student-athletes tell their story so admissions officers actually remember them.
5 min read


Why Colleges Love Athletes (Even the Ones They Never Recruit)
Most families believe athletics only counts if a college recruits their child. Here's why that's a false choice — and how to turn years of sport into a genuine application advantage.
6 min read


One Step to Stand Out
Most applicants in a given field have similar grades, test scores, and activities. What separates them is a Distinctive Angle: the specific combination of direction and background that only one student can claim.
5 min read


The most important thing
I read an application last year that was really impressive. The student had a 3.95 GPA and a 1510 SAT. She was president of her school's National Honor Society, co-captain of the varsity soccer team, first violin in the school orchestra, and had completed a summer research internship at a San Diego State University. Her essay was well-written and polished, about learning resilience through an injury that sidelined her during soccer season. But when I finished reading it, I re
4 min read


Your mental models are out of date
Charles had a 3.85 GPA, a 1490 SAT score, and a resume packed with a broad range of activities. Compared to many of the families I work with, Charles and his parents had put a lot of thought into the application process already; they even had a tiered school list ready. His top reach school was Cornell. It was a good fit for him, and with his profile, he stood a decent chance at admission, for a reach option. I scanned a little further down the list and at the top of his “tar
6 min read
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